Sep 25
A logo and a long list of tools
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The logo files are older than any partner. Every new vibe coding and automation tool got tried the week it landed.
Year one · 20 Sept 2025 to 20 Sept 2026 · the core sample
Our first year, the first ring.
The year, month by month. A tree adds one ring a year, and this is ours.
- Sep’25A logo and a long list of tools
- Oct/Nov’25The practice rounds
- Dec’25The first flagship
- Jan’26The reels engine
- Feb’26The expo and the training
- Mar’26The tallest graft
- Apr’26Our own film engine
- May’26The first cold close
- Jun’26A store and a framework
- Jul’26The quoting engine
- Aug’26The heavy month
- Sep’26The first ring closes
About $1MTaken through the forms we builtThe Eddie George Celebrity Golf Classic74KFollowers, 4 months after launchMatrix Academy215+Travel packages liveTravelSense
The years before · 2017 to 2025
5 years building products before Longtri.
- 2017 to 2021IIT Kanpur, B.Tech
- 5 yearsThe product person, close to the founder
- Sept 2025The studio opens
7 industriesMedia techHR techAd techEdtechFintechTravel techE-commerce
The years before, in his words
I worked in media tech, HR tech, ad tech, edtech, fintech, travel tech and e-commerce. I was the product person in each one, sitting close to the founder. The industry changed every time. The job underneath never did. Work out what to build next, and what to leave alone.
Before that I was at IIT Kanpur from 2017 to 2021. I tried nearly every profile the campus offered before I found the one that fit.
September 2025. I opened the studio on my own, as help a business could add and grow with.
What those years taught
In his own words
Then the class changed. Every person in that room is powered by AI agents now. The monitor's job is worth more than it has ever been.
The turn
I was already building automations on n8n and Make. I was dry testing every new vibe coding tool as it landed. One evening the arithmetic became obvious.
The rest of the turn
The work excited me. It removed the code labour I disliked. It left me the part I am good at, which is the decision nobody can automate. It also hands a business back the hour it never has, the one for thinking. People avoid that hour. It is where the insight for your biggest number usually hides, and businesses carry several of those numbers at once.
1
A cold message, May 2026
2
The first build, that week
3
3 more engagements
Then the founder came back. The work stopped being a brief handed over and finished. It became ground I kept coming back to.
Where the tree came from
That is where the tree arrived, and it was a description rather than a picture. A system gets planted in ground the partner owns and grafted to fit that one business. It compounds season by season, so it needs a gardener who stays.
We stay after the build, and that is the whole offer now.
Act 01 · Sept 2025 to Mar 2026
The seed under soil.
6 months of learning by building. A logo, projects of my own, a first flagship and a first brand made from nothing.
Oct and Nov
The practice rounds
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Projects of my own, built to learn by doing. One was a bot that answers students from a RAG knowledge base.
Dec 25
The first flagship
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Matrix Academy's first AI system. It tags concepts across 150,000 questions and marks the clips in its long-form videos worth cutting.
Jan 26
The reels engine
10 to 12Reels a day
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n8n workflows turn each long-form video into a ready reel package. 3 to 4 reels a week became 10 to 12 a day, with some reels above 100K views.
Feb 26
The expo and the training
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A stall at FRO 2026 in Jaipur. The Matrix team learns to run AI tools in its own daily work. 14 industries researched, 5 kept.
Mar 26
The tallest graft
215+Packages live
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TravelSense goes from an idea to a whole brand: the name, the site, the catalogue and the way to sell a package. 215+ packages and 500+ travellers since.
Act 02 · Apr to Jun 2026
Breaking the surface.
The year turns here. The lists gave way to engines, and the first stranger said yes.
Apr 26
Our own film engine
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Scivo, built with Vidrow: a script goes in and a film comes out. It runs across 30 model routes from 11 AI companies, with a person approving every step.
May 26
The first cold close
About $1MThrough the forms since
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A stranger replies “yes, share the contract” inside 18 hours. Registration and payments for the Eddie George Celebrity Golf Classic ship that week, and about $1M has gone through them since. Later, the same founder came back for 3 more engagements.
Jun 26
A store and a framework
900+Products in the store
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Materialwala goes from nothing to a full store of 900+ products, in a trade where few sell materials online. Buyers now find it and write in on their own. A 4-agent reporting framework for ACIS exists 3 days after the ask.
Act 03 · Jul to Sept 2026
Bearing weight.
The work grew from automations into systems a business runs its money through.
Jul 26
The quoting engine
5 minA quote, from 2 to 3 hours
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An AI quoting engine for a precision shop in North America. A quote that took 2 to 3 hours now takes about 5 minutes.
Aug 26
The heavy month
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STCH goes from nothing to a full store, run from 1 admin panel for products, stock, orders, offers and reviews.
Sep 26
The first ring closes
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Lagan, a bridal showroom in Sikar, hands us its social media. On 23 September the name Longtri goes public.
Year two
Year 2 is the long game.
The year began as one-off help. It grew into a practice that stays after the build, with partners who come back for more. In year 2, some of them become long-term partners.