Case 05 · Apparel · India

A storefront the owner runs on its own.

An apparel brand was selling through messages and a page that could not take an order. The owner wanted to run the shop himself rather than call a developer to change a price.

STCH
PartnerSTCH
SectorApparel, direct to consumer
WhereIndia
SinceAugust 2026
The stackNext.jsReactNeon PostgresVercelVercel Blob
+5 morePhonePeShiprocketResendMicrosoft ClarityIndexNow

The result

LiveTaking orders, run by the owner from 1 admin screen

What changed

Selling
BeforeOrders through messages
After1 admin screen, run by the owner

How it runs

The owner's admin
  1. Products and photos
  2. Stock by size and colour
  3. Orders
  4. Offers
  5. Reviews
  6. Banners

The service behind it

What we built

Store, checkout, shipping

What it is
The storefront, the product pages and the checkout, with PhonePe payments and Shiprocket shipping.

An admin the owner runs

What it is
The owner's admin: products, photos, stock by size and colour, orders, offers, reviews, banners.

Email and WhatsApp recovery

What it is
Transactional email end to end, and WhatsApp cart recovery.

Every purchase reported once

What it is
Meta Pixel and the Conversions API, so every purchase is reported once.

Every change checked

What it is
Every change is checked before it goes live.

What changed for them

  • Live and taking orders
  • The owner runs the shop from 1 admin screen
  • Every purchase reported to Meta once
The full account

The store is live and taking orders, run end to end from one admin screen by the person who owns it. 45 faults were found and fixed before the first customer saw it.

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